The parts that make personal outreach work.

Research, pick the opportunity, write subject lines, draft, then self-review. Each step's instructions are editable, and every campaign records which playbook version it used.

Upload .csv or .xlsx, check how columns were matched, and preview every row before anything is saved. Emails are validated, duplicates and suppressed or previously-replied contacts are skipped, and rejected rows can be downloaded.

Researches each company from public web sources — what they do, who they serve, how they operate — and lists every source it used. LinkedIn is never scraped.

Each email is built on the single strongest technology opportunity for that company, with 5 subject lines to choose from. The first draft is checked against a checklist and rewritten, and every claim in the final email is linked to its source.

On by default. See the research, the opportunity and the sources behind every email, switch to another subject line, or ask for a rewrite before it goes out.

Plain text, one message at a time, with no tracking pixels and no link tracking. Follow-ups stay in the same Gmail thread.

A daily limit (18 by default), a random 1–2 minute gap between sends, and a sending window on the weekdays you choose, in your timezone.

Up to five follow-ups. Any reply — including one you send yourself from Gmail — stops the sequence. Out-of-office replies postpone it instead.

See every generated message, send, reply and bounce for a lead in one chronological view.

Pause, resume or cancel a campaign or a single lead, regenerate a draft, or suppress an address at any time.

Bounces are detected. A hard bounce stops the sequence and adds the address to your suppression list.

Campaign cards with counts, a lead table, and a review queue for drafts and replies that need you.